September 21, 2017

Holiday Decorating–Who Spots this Year’s Trends?

The Buyer–In Control of What We Purchase for Holiday Decorating

Every wonder who is responsible for the selection of xmas lighting products and decorations you see in the store?  You may suspect its some unseen buyer somewhere, but what’s the real story behind the Christmas light decorations and products you see offered for sale?

holiday decorating who spot this year trendTruth be known these unseen buyers have a lot of say over what we eventually take home with us for our festive lighting and holiday decorating projects.  If they don’t put it in the stores, it’s unlikely most of us will have the option to purchase it. These buyers job is to preview all of the merchandise offered by vendors and select those Christmas lighting decorating ideas that are sure to sell. If they make too many errors on second guessing you, the customer, their bottom line is sure to suffer.  Then again if they’re perceptive and choose the season’s sure winners, they’re on their way to becoming retailing geniuses.

Trade Shows for Decorations and Xmas Lighting

holiday decorating who spot this year trend 1These days buyers are selecting the merchandise we’ll see at Christmas at a few very important trade shows.  According to “Selling Christmas Decorations Magazine” buyers are most likely to attend the Atlanta International Gift and Home Furnishings Market, the Dallas Total Home & Gift/Market Holiday & Home Expo, the New York International Gift Fair, the Chicago Market Living and Giving, the International Halloween, Costume and Party Show and the National Stationery Show.

Trends in Christmas Lighting Decorating

holiday decorating who spot this year trend 2Recent trends of note seen at these shows include a focus on nostalgia, natural/green holiday decorations, products influenced or made by skilled artisans, products with African American themes, food items and products that can be easily adapted to other holidays like Halloween and Easter. An example of this type of product is an ornament tree that can be used to display various seasonal symbols.   Whatever the trends this coming Xmas season, it’s sure to be an interesting time when the stores open there doors for us to peruse the aisles of ,merchandising to tempt us into beginning our holiday decorating.

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