September 19, 2017

Christmas in July

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Christmas in July 

 

A Summertime Party Idea Complete with Outdoor Christmas Lights

 

Celebrating Christmas in July is one cool way to cool off.  If you’re bored with the heat and looking for a way to divert yourself, you can celebrate Christmas in July.  For this event, plan an off-the-wall party complete with outdoor Christmas lights, a Christmas tree, a visit from Santa and gifts for all.

 It’s unclear just where this idea came from, but according to Wikipedia we may be able to attribute it to a girl’s summer camp in North Carolina.  It seems that in 1933 Camp Keystone celebrated Christmas in July. Very likely this is where the phrase we refer to was coined.

 In 1940 a movie by this name was released.  The main character wrongly believes he has won $25,000 and buys gifts for his family and girlfriend.  Shortly after this time, the US Post Office was involved in an early mailing campaign of this name.  The purpose of the campaign was not to promote Christmas tree lighting, but rather to encourage early mailing of packages and cards to servicemen serving in WWII. 

 It may interest you that in parts of the world the dead of winter is actually in July.  In the southern hemisphere, if you’re looking for a wintry Christmas the best way to obtain it is by celebrating it in July.  In the mountains of South America, in Australia and even at the South Pole, wintry celebrations of Christmas have been used as lighthearted tools for celebration as well as for marketing purposes.  One resort in Australia is known to have hosted such a party when spurred on by a group of Irish tourists. 

 Needless to say there are people around the globe who use the “Christmas in July” theme as just  another reason to have a party.  In such cases, individuals and groups have been known to light an outdoor Christmas tree, add indoor Christmas lights to their homes and use wreath lighting for a festive effect. Then they proceed to eat, drink and be merry, and give gifts.

 The gift-giving portion of the idea resonates with retailers who may often get on-board and use this idea as a promotional tool.  Sometimes the concept is used to clear out sale merchandise that has accumulated.  Sometimes it’s used in tourist areas where stores sell high-end collectibles to primarily women shoppers on vacation.  On Cape Cod, the concept can be seen at work in the Christmas Tree shops, which do a bustling summer business with visitors looking for a pre-holiday bargain. Fabric and craft shops are yet another type of retail store that benefit from this practice.  In this case the shops often bring in holiday fabrics and projects for Christmas, leaving plenty of time for crafters to complete their tasks for gift giving and holiday home décor.

 Whatever you make of the practice of celebrating Christmas in July, you have to admit it’s a way to turn the tables and really shake things up.

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